Video Filming Checklist & Format
Use this checklist to film clear, useful short videos with a phone. It works for ads, social posts, websites, and FAQs. No special equipment required.
Before You Hit Record (2 Minutes)
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Camera Setup
- Phone vertical (portrait)
- Use the back camera if possible
- Eye level or slightly above
- Frame from mid-chest to just above your head
- Clean background or tidy workspace
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Lighting
- Face a window or open door
- Light on your face, not behind you
- Avoid harsh overhead lighting
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Audio
- Choose a quiet spot
- Pause loud equipment or background noise
- Speak clearly and slightly louder than normal
How to Start the Video (Important)
Do not introduce yourself by name or title. Start talking immediately with a useful insight. The goal is to earn attention in the first few seconds.
Best practice: Lead with a misconception, a warning, or a quick tip.
Openers You Can Reuse:
The Simple Video Structure (Follow This Exactly)
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The Hook (First 3 to 5 Seconds)
- Start with a problem or misconception
- Speak directly to the viewer
- Make it clear why this matters
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The Value (Main Point)
- Answer the question clearly and fully
- Keep it helpful, not salesy
- Use a real-world example if possible
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The Close (Soft Ending)
- No hard selling
- No phone numbers
- No "call now" language
- End with a helpful takeaway
Tip: Record one topic per video. If you have time, do two takes and keep both. This helps build a content library quickly.
Length Guidelines
- Ideal: 30 to 60 seconds
- If it runs longer, that's fine. You can trim later.
- If you mess up, pause and restart the sentence. Keep rolling.
What Not to Do
- Do not memorize a script
- Do not read from your phone
- Do not overthink wording
- Do not worry about being perfect
Rule of thumb: Authentic and clear usually performs better than polished and stiff.
Quick Self-Check Before Sending
- Is the video vertical?
- Can we hear you clearly?
- Did you provide helpful information?
- Did you avoid selling too hard?
If yes, you nailed it.
Optional Bonus (If Easy)
After filming, capture a few short supporting clips. These help the final video feel more dynamic without extra talking.
- 5 to 10 seconds of workspace footage
- A finished result
- Someone measuring, installing, or working
Pro Tip: B-roll footage (these supporting clips) can dramatically increase engagement and watch time. Even a few seconds of your team in action adds authenticity. Learn more about building trust through authentic content.
Ready to Create Video Content That Converts?
Video is one of the most powerful tools for building trust and attracting customers. BARKmedia helps service businesses create authentic, high-performing video content that showcases your expertise and drives real results.
Let's create a video content strategy that works for your business. Contact BARKmedia today.