What is the easiest way to film a good short video with a phone?

Record vertical, use the back camera if possible, place the phone at eye level, use simple front lighting (like a window), choose a quiet spot, and speak clearly. Then follow a simple structure: hook, value, and a soft close.

What should I say at the beginning of a short video?

Start immediately with a misconception, problem, or tip. Skip introductions. The first few seconds should tell the viewer why they should keep watching.

How long should a short video be?

Aim for 30 to 60 seconds. If it goes longer, that is fine. You can trim it later.

Should I memorize a script for short videos?

No. Use bullet points, keep it conversational, and do multiple takes if needed. Authentic and clear usually performs better than overly polished.

What should I avoid when filming short videos?

Avoid reading from your phone, filming in noisy spaces, and turning the video into a hard sales pitch. Focus on being helpful and clear.

resource guide for short-form video

Video Filming Checklist & Format

Use this checklist to film clear, useful short videos with a phone. It works for ads, social posts, websites, and FAQs. No special equipment required.

Before you hit record (2 minutes)

Camera setup
- Phone vertical (portrait)
- Use the back camera if possible
- Eye level or slightly above
- Frame from mid-chest to just above your head
- Clean background or tidy workspace
Lighting
- Face a window or open door
- Light on your face, not behind you
- Avoid harsh overhead lighting
Audio
- Choose a quiet spot
- Pause loud equipment or background noise
- Speak clearly and slightly louder than normal

How to start the video (important)

Do not introduce yourself by name or title. Start talking immediately with a useful insight. The goal is to earn attention in the first few seconds.

Best practice: Lead with a misconception, a warning, or a quick tip.

Openers you can reuse

“One thing people get wrong about this is…”

Signals a helpful correction.

“Before you do this, here’s what you should know…”

Sets up value fast.

“A lot of people assume this is simple, but…”

Perfect when details matter.

The simple video structure (follow this exactly)

The hook (first 3 to 5 seconds)
- Start with a problem or misconception
- Speak directly to the viewer
- Make it clear why this matters
The value (main point)
- Answer the question clearly and fully
- Keep it helpful, not salesy
- Use a real-world example if possible
The close (soft ending)
- No hard selling
- No phone numbers
- No “call now” language
- End with a helpful takeaway

Tip: Record one topic per video. If you have time, do two takes and keep both.

Length guidelines

Ideal: 30 to 60 seconds
If it runs longer, that is fine. You can trim later.
If you mess up, pause and restart the sentence. Keep rolling.

What not to do

Do not memorize a script
Do not read from your phone
Do not overthink wording
Do not worry about being perfect

Rule of thumb: Authentic and clear usually performs better than polished and stiff.

Quick self-check before sending

Is the video vertical?
Can we hear you clearly?
Did you provide helpful information?
Did you avoid selling too hard?

If yes, you nailed it.

Optional bonus (if easy)

After filming, capture a few short supporting clips. These help the final video feel more dynamic without extra talking.

5 to 10 seconds of workspace footage
A finished result
Someone measuring, installing, or working

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