Local Visibility Scorecard
See exactly how your home service business shows up on Google, Maps, and AI search — and what to fix first. Built by service business owners, for service business owners.
Built for: Roofing · HVAC · Plumbing · Electrical · Pressure Washing · Landscaping · Pool Builders · Painters · Pest Control · and other trades that dispatch crews to homes or job sites. If you run a salon, boutique, restaurant, or retail store, this assessment wasn’t built for you.
This assessment takes about 2 minutes to complete. Every submission is personally reviewed — you’ll receive practical recommendations specific to your business, not a generic report. We built this because we wished it existed when we were running our own service companies.
Where You Stand. Where the Gaps Are.
The scorecard takes 2 minutes and gives you a clear-eyed look at the parts of your online presence that are working — and the ones quietly losing you customers.
Google & Maps Visibility
Whether your Google Business Profile is actually working — or just sitting there while competitors get the calls.
AI Search Presence
If ChatGPT, Perplexity, and Google AI Overviews are recommending you when prospects ask “who’s the best [service] near me?”
Social & Content Health
How consistent your social presence is, and whether your content is actually feeding the search engines and AI tools that rank you.
Lead Capture & Follow-Up
If new leads are slipping through the cracks — and whether you have the systems to catch them before competitors do.
Your Ad Spend
Whether you’re running ads at all, and if you’re tracking what’s actually generating jobs vs. just clicks.
Brand & Positioning
If your visual identity, messaging, and positioning are actually setting you apart — or making you look like every other service business in town.
Three Steps. Real Answers.
The scorecard is a real diagnostic tool. The recommendations you get back work whether you hire us or take them to another agency.
Answer 11 Questions
Multiple choice, takes about 2 minutes. We ask about your Google presence, social, ads, brand, and lead handling.
Get Your Score & Tier
You’ll land in one of three tiers — BE SEEN, GET LEADS, or DOMINATE LOCALLY — based on where your visibility actually stands today.
See What to Fix First
Tier-specific recommendations, sent to your email. Plus the option to book a free call if you want help executing.
Why Local Visibility Matters More Than Ever
Customers don’t search the way they did five years ago. They ask Google, ask ChatGPT, scroll Instagram, check reviews — sometimes all in the same five minutes. Showing up in one of those places isn’t enough anymore.
The service businesses winning local markets right now aren’t necessarily the biggest or oldest. They’re the ones who figured out what’s working, fixed what wasn’t, and made sure they were findable everywhere their next customer might look.
This scorecard tells you which of those you already are — and which you’re not.
Related Reading
Deeper dives on the topics covered in your scorecard.
Already Know You Want Help?
If you don’t need the scorecard to tell you what’s broken, skip it. Book a free call and we’ll talk through your goals, your market, and whether we’re the right fit. No pressure, no canned pitch.
Or email us directly: hello@barkmediasolutions.com